Unleashing Your Potential: Stretching Yourself with Discomfort to Propel Business Growth

Is your instinct to avoid discomfort and remain in your comfort zone damaging your business?   We live in interesting times.   The aftermath of Covid has left us with an even greater aversion to trying new things.   Even what was considered a ‘normal’ life situation has become more stressful,    The ‘cost of living crisis’ is making […]

Building a consistent brand voice with brand guidelines

Did you get an amazing new brand designed, but  6 months in you are horrified to find a version of your logo in a striking shade of puce? (apologies, if your brand colour, is puce. )  You question where all that work went, or if they just don’t like the new brand.   In most cases, […]

Unveiling the Art of Creativity: Hard Work and Repetition

Creativity is often associated with a stroke of genius, a burst of inspiration that seemingly comes out of nowhere. However, the truth is that creativity and innovation is not merely a product of serendipity or innate talent. It is a result of diligent effort, hard work, and a commitment to repetition. In this blog post, […]

The Timeless Value of Page Rank, Valuable Content, and External Backlinks in SEO

In the ever-evolving world of digital marketing, search engine optimization (SEO) remains a critical component for achieving online visibility and driving organic traffic. While the landscape of SEO strategies has witnessed significant changes over the years, certain fundamental elements continue to hold immense value.  Page Rank: The Foundation of Search Engine Trust Page rank, pioneered […]

Make your front page an attention grabbing shop window

Deciding what content goes onto your website front page is never a simple formula. If you work in a large organization, then almost every department will want a piece of what they see as prime real estate.  Too much content and you loose impact, too little and you miss an opportunity to highlight the best […]

Striking the Balance Between Search Results and Audience Engagement

When it comes to creating content for your website, there’s a delicate balance between catering to your target audience’s interests and optimizing for search engines. Search engine optimization (SEO) is crucial for improving your website’s visibility in search results and driving organic traffic. However, it’s equally important to create content that resonates with real people […]

How to save time and stress when building your first WordPress theme

If you have some PHP knowledge and a good understanding of HTML, CSS and JavaScript, building a custom WordPress theme should be fairly straightforward.  That said, there a few things  I have found over time that might help.   This is not a tutorial, but hopefully it will save you some pain. 1.   Read the WordPress  […]

How to make your WordPress website faster

Everyone wants a website that loads in under 2 second.  If your page takes more than 3 seconds to load, unless you are Amazon or the BBC, visitors may just give up and go somewhere else.  With Google actively penalising  slow websites, it can even effect your all important page ranking in search results. We […]

5 factors to consider before a website re-design

We all know that most websites need a face lift every couple of years, but before you rush out and spend big chunks of your marketing budget, you need to step back for a moment.  Let’s consider these 5 important factors to ensure your new website earns its keep. Why do you need a redesign? […]