Don’t treat web analytics as a simple score card

Web analytics  and statistics are a great way of monitoring the performance of your website.  However, for these reports to be truly useful, you need to take a little time to understand what they are telling you.  Too many people look at them as a score card, ‘we got x number of new hits this […]

Why you need a content strategy

Take some time to write

I’ve talked to a lot of clients that just don’t get social media or blogging. They have tried it and then given up, or have not even got started seriously. To those clients I often ask 3 simple questions.

The hidden costs of owning a website

It’s easy to put aside some cash, when your website is built and then forget about it. Plan both resources and finance for its health and security.

How we designed the new Line and Form website

Designing your own website is never easy. When you are a web designer by profession it is surprisingly difficult. Generally I’m busy designing for other people and when I am my own client, the pay is not very good either. But as the old Line and Form website was over two years old I knew it had to be done.

How to safely install and configure WordPress

As passionate about your projects as you are

The 5 minute WordPress install is famous. However, once installed there are still a fair few settings that you need to adjust to get your new website up and running. As promised here is my second updated WordPress guide. This guide is aimed at those going for a DIY install of WordPress. I will go over some basic safety tips and some recommendations for the best themes and plugins.

Why has traffic to your website suddenly decreased?

Traffic data going through the floor

If you monitor the traffic on your website, and if you don’t you should, there are going to be times when traffic numbers change. Changes are normal and are not always a cause for concern. However, a large sudden drop is always worth checking out. The important thing is not to panic.